Business management specialists are those who have highly focused training in business leadership. The title usually comes with a certification credential with the initials BMS. This can be added to business cards or resumes for an immediate rise in respect level from others in the business world. A business management certification program can offer the training needed to pass the testing process that qualifies someone for certification. This certification can help a variety of people who either are or want to be in the management level jobs in a wide range of business ventures.Obviously, those who are currently out of work and seeking a management position can benefit from not only the knowledge, but also the distinction this credential gives their resumes. MBA students can help set themselves apart from the massive pool of rookie applications received by companies every year by gaining this certification as well. Seasoned professionals who wish to advance in their careers or cross over to a new position can gain the skill they need from a business management certification program. Employers can pay for their employees to attend in order to increase effective team leadership and profitability of projects.Though the reasons for getting business management training may vary, the skills learned are focused on the most important business leadership tools available. Models, formulas, and processes that have stood the test of time and modern business are intended to be understood and applied with the ability to make changes according to individual projects. Managers who are cheap imitations of the success of another person will not be able to maintain their effectiveness. As more intricate projects or new challenges come along, they will fail without sufficient knowledge of the decision-making process that lead to success in the first place.Studying under people who have real world, business leadership experience is invaluable. Their resources and proven methods can lift an order leader to the top of the pile and transform a career. Another benefit of a business management certification program is the immersion into the language of business leadership. Networking is nearly impossible when you do not know the lingo. The best training courses teach the material, seek to impart deep understanding of methods, and help students understand the testing process. They provide memorization aids to help ensure successful passing of the exam. Exceptional programs provide continued support even after the course completion and certification is awarded.
You love running a spa business because you get to make people feel great. That’s gratifying. There’s no sweeter sound than a client coming out and exclaiming how great they feel from your services.Yet, running a spa business isn’t all about pampering. You have to administer a lot of tasks and this takes time. It also costs you money because your spa business earns money when working with clients – not administrating your business.The more time and resources you put into administrative tasks and the less time pampering clients means less money in and more money out.The simplest and most cost-effective way to dramatically reduce the amount of time you spend administrating your spa business is using the right spa scheduling and business management software.Of course, with so many software applications available, where do you start looking?Pursue your search in 2 steps.STEP 1Decide on the type of software you wantThere are 2 elements to consider:
Web-Based vs. Desktop
Centralized vs. Separate Software Applications
I recommend web-based and centralized. Web-based eliminates the hassles of installing on your network of computers. The costs in computer consultants you’ll save will nearly pay for a web-based system.The other decision is whether to look for a comprehensive, all-in-one software service or buy a series of individual software applications that you integrate to run your business.My recommendation is to go with an all-in-one software service. This is cost-effective, improves automation opportunities, and tasks are seamlessly integrated. Have you ever tried integrating various software programs… it can be nightmare. Besides, it eliminates a lot of shopping around.STEP 2
Determine your specific needs and functionalityRegardless whether you go with web-based or desktop, and centralized vs. separate applications, you’ll need the following functionality:A. Powerful Scheduling CapabilitiesBooking appointments is the life-blood of your business. The easier this process is, the more time and money you’ll make.But did you ever think about offering your client’s the opportunity to book their own appointments?Seriously, you save time and offer your clients the opportunity to book online.Suppose you have a client that wants a massage. Instead of calling your spa business and taking the time of your staff, that client can go online and see who is available when to give a massage. They then book it. As far as I’m concerned, this is a must-have feature for any spa.Of course the scheduling software must be centralized so when it’s updated from any location, it’s updated for everyone who logs in to see the schedule – clients and staff.B. Credit Card ProcessingMany people pay for spa services with a credit card. If you get a spa business software service that processes the credit cards, your sales information is immediately available in the reports generated. You don’t have to wait to reconcile credit card sales at the end of the day (and then input it into a program). Instead, a great spa business software program includes credit card processing that integrates with your entire system.Better yet, then your sales will be tracked by customer. You can then easily see which customers buy what. Guess what, that gives you more opportunities to target products and services to specific customers. Not only will you generate more sales, but your spa customers will love you.Which leads to…C. Direct Response MarketingWhen you look for a centralized, powerful spa business and scheduling software program, be sure it includes email marketing.With integrated email marketing, you can send out automated reminders.You can also target specific customers with particular offers – depending on their buying habits.For example, suppose you have a group of 10 percent of male customers who only get deep tissue massages. You can specifically offer massage discounts to them. Don’t waste their time with lotion deals and other services. Customize your messages to your customers.This is just the tip of the iceberg in segmenting your offers and marketing. But it’s only done when your client management is integrated with your direct marketing – particularly your email software.D. E-Commerce OpportunitiesI don’t know how many spa websites I’ve visited that don’t have a store. What’s the deal with this? Talk about a missed opportunity. They sell products in their physical store, but not online.Are you missing out on an e-commerce opportunity?When you choose spa business and scheduling software, be sure it offers e-commerce (i.e. shopping cart) capabilities. It’s an absolute must have and you absolutely must get an online store immediately.Check your number of visitors to your website. Those are all potential sales – and it’s easy sales because the customer processes payment. You do nothing.E. Inventory ManagementLike I said, you probably sell physical products in your store. Get spa business software that performs inventory management for you so you can sync your sales with your inventory.F. Payroll ManagementHow many different pay rates do you have? Probably a lot. The best comprehensive spa business software should include payroll management so you know how much you owe in wages, commissions, fees, etc. at any given time to whom.These are features you must have if you want a superior personal trainer business and scheduling software. Don’t settle for less.
According to a recent industry survey, nearly 50 percent of outdoor power equipment dealers do not utilize a computerized business management system (BMS). That is not to say that these businesses do not have a computer system of some type, as many have them for Internet access, parts look-up or email. The survey also indicated that the most successful dealers (by dollars and size) all had an “industry-specific” BMS in place at their dealerships.So does this mean you must have an industry-specific BMS to be successful in the outdoor power equipment industry? Certainly not, but it does seem to indicate a BMS could factor into your success.If you are one of those dealers in the 50 percent that lack a BMS, here are some reasons why you should consider adding one to your business and some implementation concerns you should be aware of.The main purpose of a BMS is to improve productivity at all levels of an organization. Each department within your dealership will gain capabilities from computer technology that will allow them to function more effectively and efficiently. A BMS will streamline business operations, employee workflow and dealership processes. Ultimately, this will provide better management control and positively impact the dealership’s bottom line.BMS help management and employees more easily communicate and collaborate. Users of these systems find they have much easier access to needed information in order to complete work-related tasks. Even technology like email, instant messaging and social networking has enhanced the communication process to provide rapid communication between the dealership, customers and vendors. This business communication technology allows management and employees to develop closer relationships to customers, which results in improved sales.A BMS facilitates real-time tracking of business transactions. This speeds the process of typically laborious transactions like invoicing, purchasing and inventory control. Essentially, all business activities will see great improvements in time spent and a dramatic decrease in errors. Management is able to get a better handle on business operations, improve employee productivity and define future company strategies.Now are there any downsides to adding a BMS to your business? In reality, very few considering the gains you will achieve. There are some pitfalls an astute business owner or manager must be aware of. Otherwise, implementing a BMS could prove to be very, very costly.The purchase price of a BMS has seen a considerable decrease in the last two decades, but you should be aware that the initial price of the BMS is a mere portion of the total overall money a business will invest when they computerize their operations. It is imperative that the business owner and management foresee these costs and plan accordingly.Installing a BMS puts tremendous demand on the ability of a company to manage its personnel. It tests the capacity of managers and employees to train and accept training. A company should expect to invest considerable time and money into training each person that will be involved in the operation. Without the proper managed training, operation of the BMS might cause work disruptions and could become quite detrimental to productivity and profitability.As a final note, using a BMS will become a determining factor in your business operations, workplace practices and overall business strategies. Once you automate your dealership’s business processes, the business will gain additional reporting, management tools and operational procedures that will help achieve your business goals. The importance of a BMS cannot be overstated and is now well acknowledged as a business necessity.